Jan 12, 2017

At the 2017 Consumer Electronics Show (CES), which recently took place in Las Vegas, Toyota revealed its new Concept-i vehicle. The concept demonstrates the future of automotive technology by combining advanced artificial intelligence with meaningful human interaction.

What is Toyota Concept-i?

Toyota’s new Concept-i takes automotive technology to the next level by building and maintaining a human-like relationship with the driver. It’s no secret that future technology will allow cars to be connected to one another and to the person behind the wheel, but what if future vehicles could measure emotion and improve the quality of life? That’s what the Toyota Concept-i is all about.

“At Toyota, we recognize that the important question isn’t whether future vehicles will be equipped with automated or connected technologies. It is the experience of the people who engage with those vehicles. Thanks to Concept-i and the power of artificial intelligence, we think the future is a vehicle that can engage with people in return.”

– Bob Carter, senior vice president of automotive operations for Toyota

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How was Toyota Concept-i developed?

Toyota Concept-i was designed by Toyota’s CALTY Design Research in Newport Beach, CA along with user experience technology development, courtesy of the Toyota Innovation Hub in San Francisco. The philosophy behind Concept-i is “kinetic warmth,” the belief that automotive technology should be warm, welcoming, and fun.

The future of Toyota technology

Although Toyota is constantly developing innovative technology features for its vehicles, the current lineup includes multiple high-tech features that can only become more advanced with each new model year. We invite you to browse our new Toyota inventory at Baierl Toyota and schedule a time to get behind the wheel and experience Toyota’s impressive automotive technology firsthand.

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